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The Importance of Clear Brand Messaging with Kathy Young

As a web designer, I’ve witnessed more and more business owners starting to see the value of their brand and website and the importance of delivering the right brand message to its audience.

We are joined today by Kathy Young. Kathy is a website copywriter and brand strategist that I’ve had the pleasure of working with. Kathy will be giving us insight on how instrumental brand messaging is to your business. Brand messaging can contribute to your growth by converting your audience into customers that take action.

Episode Highlights

[03:01] How Kathy started her brand copywriting journey

[05:32] What is brand messaging?

[06:48] How to formulate your messaging to attract ideal clients

[11:03] Copywriting best practices

[14:08] Quick DIY copywriting tips

About Kathy

Kathy Young is a Website Copywriter and Brand Strategist helping entrepreneurs figure out their brand voice through clear brand messaging and creative strategy.

You can check her works through her website at www.rekindlecommunications.com and also connect to her via Instagram @kindle_communications {embed: https://www.instagram.com/rekindle_communications/}

About You Host

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.

Download our Brand Strategy Workbook

Building a brand strategy is not only extremely important but it’s also a lot of work, especially by yourself! To make this task more enjoyable (and successful) for you, we have created an in-depth and interactive brand strategy workbook that you can download right now!

You can learn more about Jacinta at

– socialcircleinc.com

– Follow on IG at jacinta_gandy

Thank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast. Ratings and reviews are extremely helpful and greatly appreciated.

I was in the beginning stages of developing my jewelry line and needed professional guidance in all aspects of launching an online business. Jacinta was able to help navigate my concepts and flesh out my ideas more fully. She has an almost inexplicable intuition which pairs with your ideas and creativity to bring forth the true essence of your work. Her team was organized, professional and delivered exceptional work as promised. I’m so grateful I had the opportunity to work with her. My brand is considerably further along as a result of working with Jacinta!

"Jacinta has an almost inexplicable intuition which pairs with your ideas and creativity to bring forth the true essence of your work."

— Jamie P.

Jacinta’s website, branding, and design work helps me stand out in a competitive niche. Jacinta and her team created a beautiful and professional site, with an amazing user experience. I had several integration goals for my website, and Jacinta helped me bring each and every one to life!

"The feedback for my site has been amazing! And I’ve already booked some consults and have a few people on my waitlist!"

— Kim B.

Jacinta and her team went above and beyond my expectations of what was once just a small vision to document my personal finance journey. The Social Circle completely took my vision to a whole other level! Having a professional website has given me the confidence I didn't know I needed to showcase my talents so that I could easily apply for small business grants with confidence and successfully meet the requirements of affiliate marketing partnerships. They truly took everything I asked for and gave me 10x more. Thank you Social Circle!

"Thank you Social Circle. You not only have a happy customer, but a returning customer at that!"

— Shonnita L.

I can't thank Jacinta and team enough for their support! I'm so pleased with the look of the site and its updated functionality. I've gotten so much positive feedback on the new branding, ease of use, and customer experience. Their patience, attention to detail and willingness to collaborate made this a wonderful experience. Social Circle made what could have been a very stressful process frictionless and fun!

"Social circle made what could have been a very stressful process frictionless and fun!"

— Marti M.

I can't even begin to count the number of compliments I've gotten on my website, and it's only been a few weeks since we've launched! Jacinta and her team were able to capture my full essence. It's professional without being stiff while simultaneously capturing my personality throughout. She was easy to work with and also taught me a ton about managing my website throughout the process. I am set up for success!

"Jacinta and her team were able to capture my full essence."

- Diana V.

I am so grateful that I found Jacinta and the Social Circle team. Jacinta is extremely patient and knowledgeable. She made the process simple and easy for me as she amplified my vision for my brand. I appreciate the professionalism of the entire team. The response time is amazing which definitely helped in those moments when I started to feel nervous. I love my bold and sexy brand colors and my elegant and classy website! I couldn't be more pleased.

"Jacinta is extremely patient and knowledgeable. She took my vision and amplified it 1000 times."

— Lisa W.

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