As someone working with online entrepreneurs over the past five years, Melissa has helped her clients grow their impact and revenue through paid and organic marketing. She dabbled mostly in Facebook ads and social media while doing consultations on the side. When Clubhouse — currently an invitation-only audio app — exploded in popularity late last…

Let’s face it. We all love quizzes. Whether it’s finding out what Disney character you are or who your ideal celebrity spouse is quizzes are incredibly fun to take.  However if you think that Buzzfeed is the only place a quiz belongs, you’re wrong. When used effectively, quizzes can be a great tool for enticing…

Do you struggle to create authority for your brand with social media? Are you constantly wondering how to create content that connects with your audience and engages them? Brand‌ ‌strategist‌ and‌ ‌PR‌ ‌expert,‌ ‌Ashley Graham unpacks how to use social media to nurture and build conversations with your audience while remaining true to who you…

Instagram is the internet’s most visual social media space and at this point, it’s pretty much required that your visuals are on point. If you’re on Instagram and using it to market your business or personal brand, you need to be thinking about your content visually – and plan your Instagram feed out that way too. …

Tired of losing followers on Instagram? Let’s be clear right at the get-go. A successful social media strategy is not dependant on how many followers you have. But, followers are definitely part of the equation. Namely, the “right” followers. So, if you’ve curated a bunch of fantastic content – or so you think – yet…

Looking to start a podcast but feeling daunted by the whole process? It’s not as difficult as you may think. Here’s how to start a podcast in 10 easy steps:   1. Identify Your Podcast Niche and Target Audience When starting a business, one of the first things experts say is “find your niche”. As…

There’s so much controversy over Facebook ads. Depending on who you ask, Facebook ads are either a goldmine for your business or a total waste of money. If you’re on the fence about whether or not you should consider investing in Facebook ads, let me put your fears to rest. Facebook ads work. For those…

It’s so exciting to hear great news from my consulting clients and clients that have taken my Instagram course. Clients that were struggling to grow in the beginning and have now gained over 10,000 followers. Clients that have finally developed the right lead magnet to start skyrocketing their email list growth. However by far the…

Social media is certainly a powerful tool and building your social media following is an important part of marketing your brand online. Except, you don’t own your social media site and recent changes to the algorithms make it harder to reach followers organically.  With social media marketing becoming more difficult, an email list is an…