What do you get when you combine a comprehensive brand strategy with strategic web design? A business success story that allows you to connect with your target audience on a level that has them catching all the feels. When you invest in the Social Circle branding and web design package, you’ll receive the clarity you need around your messaging, mission, and values to do all this and more. Today we’re pulling back the curtain and giving you an inside look into your branding and web design package. We’re breaking down the whole process and all the deliverables you get!
THE TOTAL PACKAGE
The Total Package is the signature Social Circle way of saying that you get everything you need to launch a fully functional brand and website, along with all the design collateral you need to show up consistently in the online space. This includes comprehensive brand guidelines and strategic brand positioning to ensure consistency and clarity in your brand messaging. This package will allow you to launch a beautiful brand and purpose-driven website if you’re just starting your business, or relaunch your business on a whole different level. You deserve a brand and website that looks beautiful, represents your style, and helps you expand your reach and maximize your revenue. Over 12 weeks, we’ll expertly craft a brand with all the logo variations you’ll need and a website that works for you in your sleep. This is a collaborative process so that together we can build a brand that both you and your audience are obsessed with.
THE FIVE-STEP PROCESS OF BRAND DEVELOPMENT
We cover a lot of ground in six weeks, so to make it easy to manage, we break it down into five different phases…
- Plan: Upon working with us, you’ll receive a comprehensive welcome packet that will serve as your guide to the entire process. This packet will include key information such as project timelines, deliverables required from you, important milestones, and more. It’s designed to ensure that you have all the necessary information at your fingertips and that we’re able to work together effectively and efficiently.
- Strategize: We’ll kick off with an in-depth discussion about your website project. This will be an opportunity for us to understand your website requirements and goals in more detail. We’ll ask questions and listen carefully to your input, taking into account your brand identity, target audience, and any specific features or functionalities you have in mind. Based on this initial discussion, we’ll propose a plan of action on the best approach to achieve your goals, considering factors such as design, user experience, and technical feasibility. By focusing on these elements, we aim to enhance your brand equity and brand recognition, establishing a strong emotional connection with your customers and differentiating your brand from competitors.
- Create: Building on insights gathered during our intensive strategy session, our team will craft a custom design that captures the essence of your brand, creates a positive user experience, and effectively communicates your message. We’ll involve you closely in the process and present you with various design concepts until we arrive at the perfect design for your website. Our goal is to create a unique, visually stunning, functional, and user-friendly website that exceeds your expectations.
- Refine: We’ll work collaboratively with you to incorporate your feedback, make any necessary revisions, and ensure that every final detail of your website is perfect. Our team of experts will meticulously review your website to ensure that it is optimized for performance, functionality, and user experience. We understand that even the smallest details matter, which is why we’ll pay close attention to every aspect of your website, from the layout to the typography, to ensure that everything is just right.
- Launch: Once your website is complete, we’ll schedule a walk-through session where we’ll guide you through your new website and provide you with a quick tutorial on how to navigate and update it. Our goal is to ensure that you feel confident and are empowered to manage your website with ease. We’ll be available to answer any questions you may have, and we’ll provide you with a comprehensive video tutorial library to help you reference important information as needed.
WHAT’S INCLUDED: BRAND GUIDELINES
Let’s break down the deliverables of your project into two categories: branding and web design. Each of these two categories includes multiple deliverables so you can be fully equipped to market your business and share it with the world. Let’s break down the deliverables of both branding and web design so you can have a complete understanding of what you’ll receive when you work with Social Circle. An effective brand strategy and a strong brand identity are crucial components that will help you build trust and loyalty among your customers.
Brand Confidence: Comprehensive Brand Strategy & Identity
Branding will help you take your business to the next level with beauty and clarity. By carefully combining the right balance of color, pattern, font types, illustration, and photography, we’ll create a brand identity that’s authentically and beautifully you. A successful brand strategy is critical for building customer trust, loyalty, and recognition. Here is what you’ll receive
Brand Discovery Session – At the start of your project, we’ll meet for an in-depth discussion to understand your existing brand (if there is one) and the market it operates in.
Brand Strategy Session – We’ll meet for a follow-up session where we’ll utilize our signature framework to get clear on your brand mission, vision, values, core audience, and competitive landscape. This session will also help us define your brand positioning statement.
Brand Strategy Guide: Our brand strategist and copywriter will work together to fully develop your brand strategy and will present a 14-page guide completed with your brand purpose, core audience, key differentiators, brand messaging, and brand story. We will collaborate with you to refine this deliverable to your satisfaction. This guide will also emphasize your brand values to ensure alignment with your customers’ expectations.
Unlock the Branding Strategies of Billion Dollar Brands: Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
Copywriting– If you’ve decided to take advantage of our copywriting services, our skilled copywriter will seamlessly transition into crafting captivating copy for every page of your website. Building upon the foundation established during your brand strategy session, we’ll create high-converting content that reflects your brand voice and communicates the unique value your brand offers. Throughout the process, you’ll have the opportunity to collaborate directly with our copywriter, ensuring your vision is brought to life with persuasive and compelling messaging.
Logo Design- Based on the outputs of your brand strategy session, we’ll work together to craft the perfect primary logo, alternative, submark, and favicon logos for your brand. Your logo design includes 3 initial logo concepts and 2 sets of revisions.
Brand Mood Board – We’ll compile a brand mood board with three tailor-made color palettes designed to align with your brand’s aesthetic. You’ll select the palette that most resonates with your vision, helping shape your brand’s consistent visual identity across all touchpoints.
Brand Imagery- No brand is complete without the right imagery. We’ll source the perfect stock photos for your brand to help you clearly articulate your message.
Brand Font Selection – Utilizing your brand mood board and color palettes as references, we will carefully choose the ideal typography that aligns with your brand’s aesthetic. This selection will consist of three brand fonts that complement each other harmoniously.
Brand Style Board – This one-page overview features your logos, brand colors with codes, font selections, and a sample of your brand imagery. It serves as a convenient visual resource, allowing for easy sharing and quick reference to your brand’s visual elements.
Brand Style Guide – This PDF resource offers a comprehensive overview of your brand’s ethos, including color palettes, font selections, and other essential branding elements. It serves as an inspiring reference for ongoing project design, ensuring consistency and alignment with your brand’s strategy and visual identity.
Psst! Just need to brand your business? Our Brand Confidence service may be the perfect option for you. Click here to learn more about it!
Designed to Convert: Web Design & Brand Positioning
Get a website that complements your brand and helps your website stand out amongst the competition with this portion of The Total Package! We’ll work with you to create a beautifully and strategically designed website that highlights your unique brand, generates leads, increases sales, and allows you to show up with confidence alongside your professionally designed brand. Here’s what’s in store! A well-defined branding strategy is crucial for establishing a strong brand identity and recognition in the market.
Website Strategy Session– At the start of the web design project, we’ll discuss your business goals, objectives, and any key functionality you’d like included on your website. This session will help us develop a great brand strategy that aligns with your long-term goals.
Website Blueprint – After our strategy session, we’ll recommend any additional technology needed to support the functionality required on your website as well as finalize your website sitemap.
Website Design – Based on the sitemap discussed during our website strategy session we’ll develop a high-converting, easy to navigate website that adheres to best practices and industry standards. This ensures a strong brand strategy with consistent messaging and identity across various channels.
Photo Sourcing – The best websites have a mix of brand photos and carefully selected stock photography, which is why we’ll curate the perfect stock images for your website from Adobe stock.
Email Integration – Integration of popular email providers such as Mailchimp, ConvertKit, Flodesk or Mailerlite and link to freebie or lead magnet (if available).
Blog and/or Podcast Integration – Have a blog or podcast? We’ll integrate your blog and/or podcast – plus migrate up to 25 previous posts or episodes.
Calendar & Booking Integration – Looking to book appointments through your website? We provide integration of booking software like Acuity, Calendly, Honeybook, and more.
Google Analytics – We’ll set up Google Search console and install your Google Analytics code so you can start tracking your traffic from day one. We will also install any other tracking needed at this time.
SEO Optimization – We’ll conduct on-page SEO, which involves optimizing your website’s pages to improve your search engine rankings on Google and other search engines.
Legal Bundle – Protecting your website is extremely important which is why we’ll provide GDPR Privacy Policy, Terms of Use, Disclaimer, and CCPA forms.
QA & User Testing – Once all website development is complete, we’ll conduct a thorough QA and usability analysis to ensure it delivers an intuitive user experience and renders perfectly on all devices.
Domain & Web Hosting – Once your website is perfect for launch, we’ll update the appropriate DNS settings and connect your web hosting provider.
Launch Strategy & Graphics – We’ll plan a detailed launch strategy to get your new site in front of as many people as possible. We’ll also provide launch graphics to create excitement and buzz for your new website.
Training & Support – You’ll receive up to 20 hours of technical support for 30 days post launch as well as access to our comprehensive video training library.
Psst! If you already have a professional brand identity, learn more about our web design services by clicking here.
Ready to leave behind the stress of managing your brand and website and instead partner with a dedicated team of specialists who are committed to executing your vision and taking your business to new heights? Our tight-knit team of passionate professionals, including a creative director, project manager, lead designer, copywriter, and SEO strategist, is ready to work collaboratively with you to bring your vision to life. Whether you’re in need of a stunning website design, compelling copy, or an effective SEO strategy, we have the skills and experience to deliver outstanding results that align with your brand and surpass your goals. Get in touch with us today and let’s embark on this transformative journey together!
At Social Circle, our aim is not just to meet your expectations but to exceed them at every step. We take a process-driven approach to ensure the highest level of organization and streamlined communication throughout your project. Through our client portal, you’ll have easy access to stay informed and involved, allowing us to collaborate seamlessly. With a dedicated project manager, you can expect regular updates, clear communication on deliverables, and weekly reports to keep you in the loop.
As our valued client, you’ll also have the privilege of working closely with our CEO, Jacinta Gandy, who brings her expertise in branding, web design, and marketing to the table. Jacinta will share her wisdom and provide strategic solutions to any questions or challenges you may encounter. Rest assured, with our team’s commitment to excellence and Jacinta’s guidance, you’ll receive nothing short of exceptional service throughout your journey with us.
Ready to inquire and learn more about working together? Visit our contact page to fill out a short form to tell us about your upcoming project. If you sound like a good fit, we’ll be in touch to set up a call to learn more about your design project and see how we can partner together.
FAQ’s
HOW DO I GET STARTED?
Book a free strategy call to tell us more about your project and see if we’re a good fit to work together. If we’re a fit, we’ll inform you of our next available start date and get you booked!
WHICH WEBSITE TEMPLATE SHOULD I PICK?
If you’re unsure about which template you should pick, we can discuss the best option for you during your project kick-off call.
WHAT WEBSITE PLATFORM DO YOU WORK ON?
Our preferred platforms are Showit, Squarespace, and Shopify. However, we also work on WordPress, Kajabi, Kartra, Webflow and Wix.
