Who doesn’t love looking at color palettes and fonts all day long?! But the thing is, to create a brand that’s easily recognizable in the minds of others and helps position you as an authority, you need to establish a strong brand identity. This is more than just having one color palette and sticking to it, it’s the way you speak, the use of your logos, and the various marketing materials you use and create to market your business. Maintaining brand consistency across these elements is crucial for creating a strong brand presence, which reinforces consumer engagement and recognition.

Today, we’re going to talk about 5 things you can do to create a more cohesive brand that will help you stand out in the best way possible as the expert you are! Here’s a sneak peek of what we’re going to talk about…

1. Invest in a brand photoshoot
2. Batch create content
3. Establish a brand voice
4. Create a brand strategy
5. Invest in professional brand and web design

Before we begin, I suggest downloading my free Brand Clarity guide, which contains 12 pages of goodies to help you get clear on who you serve and what you do as you rebrand your business! Fill out the form below to have it delivered right to your inbox!

 

 

Tip #1: Invest in a Brand Photoshoot

Now maybe you’re wondering why this is the first item on the list, but consistent visual elements across all social media channels and your website will help you to be seen as a professional within your industry. Brand recognition plays a crucial role in establishing a professional image within the industry. When you find a photographer that understands your brand aesthetic, both the images you use and the graphics that you post on Instagram or the color palette you use on your website will form a cohesive brand experience. Prepare thoroughly for your brand photoshoot so that you have a list of the shots you want for both your website and social media. Take time beforehand to plan out what you’re going to wear, the props you’ll use, and potential locations for your photoshoot. Talk to friends and fellow business owners who have invested in brand photography before and ask them for any tips! You can also read all about planning for your first brand photoshoot by clicking here!

Tip #2: Batch Create Content 

Batching your social media content is good for two reasons! First, once you get into the swing of things creating content, it’s easy to keep your creative juices flowing between writing captions and creating graphics. Also, when you create multiple posts at once you can preview what your feet will look like once your contact is posted to create a layout that consistently uses your brand colors, fonts, elements, and images. Posting whenever you feel like it is a great way to form authentic connections with your audience, but it is also easier to stray from your brand guidelines when you don’t have a strategy in place for creating content. You can easily batch create content by creating templates for social media that you can reuse when creating Pinterest pins, Instagram stories, reels and IGTV covers, carousel posts, and more to ensure a cohesive branding strategy! You can also purchase premade templates from places like Etsy or Creative Market to help you save even more time.

Maintaining brand guidelines is crucial for a consistent brand across all marketing channels. This consistency helps in fostering customer loyalty and authority, ultimately contributing to successful marketing and brand awareness.

Tip #3: Establish a Brand Voice

When you consistently use your visual branding and tone, people will come to recognize your brand’s personality before they even see your user name or official logo. A consistent brand’s identity, reflected through tone and messaging, plays a crucial role in building brand awareness. The same is true with the tone in what you write; if you consistently use the same verbiage and way of speaking in your content, you can build brand awareness through your tone of voice. This can be the case on both your website, your blog, and social media captions. When it comes to writing your website copy, do thorough research beforehand into the kind of people you want to attract and the concepts you want to bring to life through your writing. This will help you to carry the same tone throughout your word choice. Keep a word bank on hand of brand phrases and buzzwords you can and have used. Reusing these words will help you stay consistent and build a cohesive brand presence!

Tip #4: Create a Brand Strategy

The best way to approach anything as an online business owner is with a cohesive brand strategy. The same is true with your brand! Brand positioning is crucial in differentiating your business from competitors. Investing in brand strategy will give you the clarity and insight you need to continuously make decisions that will help you show up as a better version of yourself, continue standing for what you believe in, and using visuals that compliment the voice you’ve assigned your brand. While it may seem strange to invest in something that isn’t tangible, it can be completely worth it! Investing in someone else for the brand strategy will help you see your business from someone else’s perspective and get you fresh eyes on the who, the what, and the why behind your business. It will also help you create goals for the future that you can work towards today with your brand. When you know what you’re working for, you can stay on brand to get there!

Tip #5: Invest in Professional Design for a Cohesive Brand Identity

Last but not least, one of the most important ways to create a cohesive brand is to invest in a professional designer to develop a strong brand identity. A successful brand is built on consistent messaging and aesthetics that resonate with consumers, ultimately leading to enhanced buyer loyalty and business growth. Now I’m not just saying this, hiring a professional will help you, once again, get an outside opinion on your brand and design with strategy in mind. It’s often best to go to the same person for branch strategy, brand design, and website design. When you do this, you’re taking one more step to stay on brand and build a cohesive online presence. When you outsource both strategy and design, you can see your vision come to life in a way that’s cohesive, professional, and further allows you to grow your business. Investing in professional design allows you to hand over tasks that aren’t in your zone of genius and spend time working on what truly matters. When you invest in design, your designer becomes a friend and strategic partner who is there to help you build the business of your dreams!

If you’re ready to invest in professional design, click that services tab up top of my website, and let’s chat about working together! If you need some clarity around your brand to create a more cohesive experience for your target audience, fill out the form below to download my free brand clarity PDF guide today!

Need help refreshing your brand? 

To help get you on the right track for 2024, we have created an in-depth Brand Strategy workbook/course that covers everything you need to know about creating a converting brand. Download it now below!

GET THE BRAND STRATEGY WORKBOOK HERE

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FAQ’s

How do you create a cohesive design?

To create a cohesive design, focus on harmony and unity. Use a consistent color palette, repeating elements like shapes or patterns, and choose complementary styles. Think of it like building a story; every element should contribute to the overall theme.

How do you create a consistent brand?

A consistent brand is like a strong personality. It’s about being recognizable and reliable. To achieve this, use the same look, feel, and message everywhere. From your logo to your social media, make sure everything matches. This helps people remember you and trust your brand.

How important is cohesion in branding?

Cohesion is crucial for branding. It’s like building a strong house; every brick needs to fit together perfectly. A consistent look and feel make your brand memorable, trustworthy, and professional. It’s what sets you apart and makes customers recognize you instantly. Without cohesion, your brand can be confusing and forgettable.