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I'm Jacinta, your strategic marketing partner with nearly 15 years of experience with brands like Disney and Nike. As an entrepreneur who has helped over 150 business owners grow, I understand the challenges you face and am ready to take your business to the next level.

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The Importance of Knowing Your Numbers with Kendra Dancy

In our business, we often have tasks that we deem “dreadful” and tend to put on the back burner. For many creative-driven entrepreneurs, those tasks often include accounting.

In this week’s episode, I have an enlightening conversation with Kendra Dancy, owner and founder of The Blk Report about the importance of knowing your numbers, how you can use your numbers to make strategic business decisions, and when it makes sense to invest in a CFO for your business.

Episode Highlights:
[2:08] A little about Kendra’s journey
[8:20] Some shocking statistics about CPAs
[9:41] The mission behind The Blk Report
[12:46] How to use your numbers to make strategic business decision
[22:00] When is the right time to invest in a CFO?
[26:55] The Lightning Round with Kendra Dancy

About Kendra:

Kendra Dancy is a CPA and Virtual CFO who is dedicated to serving Black female entrepreneurs. Think of her as your business bestie- who has your back and your books! A nerdy accountant by trade, Kendra loves using numbers to tell a story and inform decisions. Kendra founded The Blk Report to demystify all things business finances and empower Black women entrepreneurs to not only know their numbers but to recognize the power in using their numbers to make strategic decisions in their business. When she’s not working – she enjoys trying new restaurants with her husband, taking long walks with her dog, or pretending to be a bartender and mixing up cocktails at home.

You can learn more about The Blk Report at:

By visiting The Blk Report website at www.theblkreport.com
Following The Blk Report on Instagram at theblkreport

More About Your Host

Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook.


Download our Brand Strategy Workbook

Building a brand strategy is not only extremely important but it’s also a lot of work, especially by yourself! To make this task more enjoyable (and successful) for you, we have created an in-depth and interactive brand strategy workbook that you can download right now!


You can learn more about Jacinta at

– Follow on IG at jacinta_gandy

Thank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.

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I'm Jacinta — branding expert, web designer, and owner behind Social Circle, a full service creative studio dedicated to helping ambitious female entrepreneurs launch the business of their dreams with ease. 


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