Working for yourself, the sky’s the limit as to what you can do, who you can work with, and everything in between! Serving high-end clients can be rewarding yet challenging, and positioning yourself in that field can feel a little funny at first. In this blog post, we’re going to talk about four ways you can position your brand to service high-end clients to increase your revenue, gain experience, and have fun as a business owner! We will be covering…
- Understand your audience’s pain points and desires
- Price yourself to reflect the value of the transformation
- Create an outstanding customer experience
- Invest in professional branding & website design
01. Understand your audience’s pain points and desires
When moving into a new industry, one of the best things you can do is know the people you are going to be working with inside and out. Break out your pen and paper and write down every detail about your new client’s life in and out of business. This can include things like their values, what they stand for, what they stand against, their education level, the kind of legacy they want to leave behind, and so on.
Next, write down their pain points. What problems are they facing that your services can solve? What do they desire most in life and in business? How can your services help them to get closer to their ultimate goals? Next, you need to know how your business is different from other luxury service providers or product-based businesses within your industry. Like we will talk about later on, positioning yourself to attract a high-end clientele doesn’t mean losing your personality! Keeping elements of who you are and what you value in your business and marketing strategy can be the difference between a client choosing you or another business owner.
02. Price yourself to reflect the value of the transformation
If you’re marketing to a high-end clientele, hourly pricing is probably not best! Instead, try a method like value-based pricing. With this method, you are accounting for the work you are doing, the strategy, and everything else going on behind the scenes while guaranteeing that the money you’re making off of the project is a direct reflection of the ROI (return on investment) the client is going to see.
Sometimes value based pricing can feel uncomfortable, but an easy way to get started is by interviewing your past clients and collecting testimonials that reflect on the experience they had while working with you. Not only will this boost your confidence, but it will provide you with testimonials to use that contribute to the success of your brand marketing to this new target audience. When you put together case studies from past client projects, you may learn how they have been able to book more prices, raise their rates, or even how working together has helped them to increase their revenue.
Having this data and these experiences will help you to structure your packages in a way that reflects the value you provide. It will also give you the confidence you need to charge four figures or more for your services!
Download our Brand Strategy Workbook
Building a brand strategy is not only extremely important but it’s also a lot of work, especially by yourself! To make this task more enjoyable (and successful) for you, we have created an in-depth and interactive brand strategy workbook that you can download right now!
03. Create an outstanding customer experience
Not only do the deliverables you provide need to be top-of-the-line, but your customer experience needs to be enjoyable every step of the way. This will likely be a work in progress for a long time, but you can get started by putting yourself in your client’s shoes and walking yourself through your own processes. Invest in a project management tool where you can build out a template for all your services with project milestones, places for feedback, deliverables, live video calls, and everything else you include in your process. Once you have tested it out on yourself, get some friends or beta clients (paying clients within your target audience who provide feedback on your new experience for a discounted rate) to tell you what is working well and what could be better. Even after you have refined your processes and are taking on new clients within your new target market, you can add a section to your offboarding questionnaire where you ask clients what you could have done better, what part of the process they enjoyed the most, and how the experience was overall in comparison to how it was marketed.
Pro tip: Add some questions to your onboarding questionnaire to get to know your clients on a more personal level! Do they prefer cats or dogs? Summer or winter? Matcha or coffee? When you know these things you can put together a custom client gift box. You can also include custom branded merchandise – like a sweatshirt, sticker, tumbler, or something similar that your client can use in the real world. This will serve as a constant reminder of your time working together and is even some free marketing that your past clients are doing for you! We can help you design merchandise! Click here to learn about our Design Days (and our other services).
04. Invest in professional branding & website design
To attract high-end clients, you need to look the part! When you work with a professional designer, they will likely start with brand strategy, which will help you to understand how to market effectively to a high-end clientele. After completing the brand strategy, they will translate the strategy you’ve put together into a design that will serve you and help you to reach your goals, including marketing to a new and more high end target audience!
First things first, you need to create a brand identity! This includes your logo, color palette, and everything in between that you will use to visually market your business. And don’t worry! You can still connect with a more luxurious audience without losing your personality. A professional designer will help you to stand out, market your high-end businesses, and stay true to yourself.
Next, your designer will use your brand strategy and identity to create a website that is both cohesive and converts your website visitors into your dream clients! You may also want to hire a copywriter so that the words on your website match the high-quality designs that will attract your new target audience. Having a professional brand and website will help clients to see you as an expert and someone they can trust with the future of their brand.
If you’re ready to invest in professional branding and web design, click here to learn more about how Social Circle Inc. can help you design a brand your target audience loves!