Gone are the days of using social media for silly mirror photos and long drawn-out “about me” sections on Facebook. Remember those days?! In all honesty, good riddance! Now, self-promotion and social media marketing are flooding the scene and we’re totally here for it.
With that being said, there’s no need to be fake or egotistical; We simply have better strategies now. Here, we’ll go deeper into creating an irresistible Instagram bio that not only gets more followers for your business but ensures a solid ROI.
Your profile photo is what connects you to your followers, so one of the most important parts of striking Instagram bio will be the profile photo that you choose. In most cases, people are attracted to other people. So, if you can, use a photo of yourself versus a logo. That way, you’ll be more trusted and your followers will feel more connected to your brand.
The profile photo in your Instagram bio should also reflect your personality. If you’re a travel blogger, a photo in front of the Eiffel Tower would be fitting. If you’re a foodie, maybe a photo biting into a juicy burger gets the point across. As they say, a picture is worth a thousand words so make those thousand words count.
In most cases, Instagram is used as a social media platform. But more and more often, Instagram is becoming a search engine for nearby restaurants, fashion trends, and travel destinations. When people start looking for something you can offer, make sure they’ll find you with an Instagram bio that harnesses SEO-friendly keywords.
All you have to do to figure out what your potential followers might be searching for is to do a little research yourself. When you start typing things in the search bar, top hits naturally fill the field. From there you’ll get an idea of what’s out there and you might even get a few new ideas.
The trick here is that in order to reap the benefits of that SEO keyword research is to actually include those killer keywords straight into your Instagram title, not only your Instagram bio. Most people just have their name as their title, which is fine, but unless you’re well-known, your name won’t be what people are searching for.
Instead, the Instagram title should be just that — a title. So, perhaps along with your name, think about this: what is your title? Are you a Pilates instructor? A gelato-maker? A web designer? This is important because your name on Instagram is actually the only searchable part of your profile so it’s best to add these searchable titles to the “name” field of your Instagram bio.
These keywords will show up underneath your username and serve as powerful tools when people use Instagram to search for your business.
Think of your “elevator pitch” for this one. In your Instagram bio, you’ll need to be able to clearly and concisely present what you have to offer so that a quick read-through gives your followers a full understanding of what they can expect from you and your Instagram feed. Plus, you only have 160 characters to work with, so make it snappy.
Your Instagram bio should have a few key elements including who you are, what you do, and who you do it for. Not only will this formula shed light on who you are as a business, but it’ll also paint a picture for potential followers showing them if your business meets their needs.
There are a few different ways to have a good Instagram bio, too. You can go for a more traditional route and write a few sentences about your business. Or, you can make a list of your skills to really make it punchy. You might even add branded hashtags to the mix.
It might also be important to include your location and anything unique that will help you to stand out from the crowd. If you’re an influencer, include your hobbies and other interests outside of your business ventures. Or, if you’re a clothing business, let people know that you ship internationally.
The idea is to get people to follow your account to then hopefully use your products or services. A smart way to accomplish this is by including interests and concepts in your Instagram bio that others may connect with.
While, yes, the goal of an irresistible Instagram bio is to gain followers, the real prize is turning those followers into leads and sales. You are running a business after all. So, include a call-to-action and a link to drive your audience where you really want them.
Let’s start with call-to-action ideas. If you’re a service-based business like a massage therapist or blogger, you can offer a freebie in your Instagram bio to gain followers and at least have people try out your service. Respectively, this could be a free massage or aromatherapy product, or a free online course or printable. With a focus on sharing your passion, you’re sure to gain not only followers but customers in a natural way.
If you’re more product-based, offer a promo code or coupon in your Instagram bio. People are more likely to give a new brand a shot when they get a discount for doing so. Additionally, your Instagram bio is the only place on the platform with an available clickable link. This can be a struggle since even if you send followers to your “link in bio”, it might no longer correlate since Instagram’s feed is no longer chronological.
For most businesses, a simple link to your website or blog will suffice. But if you want your followers to see something specific, you have to pick and choose which link to provide. With certain apps like Linkin.bio and Linktree you can add links to your actual feed or create links within a link. That way, you have some more options.
Overall, there’s no right or wrong way to write an Instagram bio. Think about your end goal, what your target audience might be searching for, and be genuine. In conjunction with these tips, you’ll be seeing new followers in no time.
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