Did you know that Pinterest is one of my top traffic drivers for my blog? Every month, over 60% of the traffic I get to my blog comes from Pinterest alone. But alas, it wasn’t always this way. When I first started using Pinterest to promote my business, I saw very little traffic from the source. I finally got serious and began researching ways to boost your blog traffic using Pinterest.
Once I implemented the 12 Pinterest tips outlined below things started to change very quickly. Within a month, Pinterest became the number one traffic driver to my blog. Pinterest can be a great resource for getting consistent traffic to your blog when used strategically. Follow these 12 Pinterest Tips for Bloggers to Immediately Boost Your Blog Traffic:
UPDATE YOUR BIO & PROFILE PIC
First of all, for your audience to find you, they need to know where to look. Go with what your audience is familiar with so they know how to search you. Use your business name and don’t make them guess if it’s you or not. Next, choose a picture that represents your personality and creativity. If you’re a well-known blogger, use a fun headshot of yourself that shows part or all of your face. If you have a big or growing company, think about using your logo as your image. Your Pinterest bio and description should reflect exactly what your business is all about.
You’ll also want to make sure that you add keywords in your profile name to help other Pinterest users find you. When users are looking for other people on the platform they will also use keywords. For example, if you’re a food blogger that specializes in vegan recipes, you’ll want to include this is your profile name so that it’s easy for people that are interested in your content to find you on Pinterest.
TIP: If you are trying to update your profile name on the website, you’ll notice that there is a 30 character limit for your profile name. To get around this character limit, simply update your profile name by using the Pinterest mobile app.
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UPDATE YOUR PROFILE BACKGROUND
In April 2018, Pinterest rolled out a completely new look for the profile background. By default, your profile background includes all your recent pins. Depending on how often and which types of content you pin, this area can quickly start to look inconsistent and disorganized. You can easily change where Pinterest sources images from your profile background by clicking on the pencil at the top right of the images just below your photo. I recommend setting up a specific board for Pinterest to use as the destination source for your background image. I created a board called “from the blog” which allows me to highlight the most popular blog posts on my profile background.
CREATE YOUR BOARDS
A board on your Pinterest page is the hub of all of your Pinterest content. Remember how pins are virtual items you want to keep on your idea corkboard? Well, Pinterest boards are essentially the way you organize and collect those pins. When creating your boards, it’s important to group your board into categories similar to the way you would organize a magazine. During this task, I encourage people to use their website or blog as inspiration to determine the best categories to focus on for their brands.
NAME YOUR PINTEREST BOARDS
Each Pinterest board will have a specific name assigned to it. After you’ve clicked to create your first board and you’ve decided what your board will be about, you’re ready to add a name to your first board. You may have the impulse to add board names that are clever and catchy, however, it’s actually best to add board names that clearly describe the content that you will be pinning on your board. Since Pinterest is a cataloging system for images, it’s important to think about what Pinterest users will type in the search bar when looking for content or images that are pinned to your board. This is a quick and easy update that will instantly boost your blog traffic.
ADD SEO-FRIENDLY BOARD DESCRIPTIONS
SEO friendly board descriptions are key to getting your board to appear in the Pinterest search results. To add a board description, click on your board and then click on the little pencil at the top left-hand corner. The box you see below will pop up.
You want to fill your descriptions with keywords that people are using to search for content on Pinterest. In the example below, I searched for the keyword “blogging” to see what search terms people on Pinterest are using frequently. I added several relevant terms to my “blogging for beginners” board description, including “blogging for money”, “blogging tips”, and “starting a blog”. Please keep in mind, it’s important to still keep the board description in a conversational tone and avoid keyword stuffing board descriptions. Admittedly, this Pinterest tip takes a little longer to complete, however, it’s also an effective way to boost your blog traffic.
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CREATE UNIQUE COVER IMAGES
Each time you create a board and begin to collect pins, you’ll want to think about setting your board’s cover image. You’ll want to pick your most aesthetically pleasing photo and find one that speaks to your audience about your particular niche. It should be vibrant, clear and inspire your viewers to click on the board and see what else is pinned there.
A fun Pinterest tip for bloggers is to create their own unique Pinterest cover images. There are several templates you can find online that make your profile look clean and consistent. They usually have the same eye-catching pattern used throughout. For example, if you have a calligraphy business, you may create unique board images in your different available fonts.
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USE BOARD SECTIONS
Board sections are another feature that was rolled out by Pinterest in late 2017, to help pinners better organize their boards. If you have boards that have an overwhelming amount of pinned images, adding sections to your board can be a great way to add some organization to your board. I recently added sections to my “Pinterest marketing” board so that board followers are able to easily find specific content related to Pinterest tips for bloggers.
SHOWCASE YOUR BEST BOARDS
If you have a business account on Pinterest, your profile includes a rotating showcase that allows you to highlight your favorite Pinterest boards. The Showcase is a great way to highlight your best blog posts, DIY projects, or recipes. The rotating showcase sits right at the top of your profile, so it’s the first thing people see when they visit your profile. You can choose up to 5 boards to feature in your showcase.
Passports and Grub, a travel blog, uses her showcase to highlight boards that feature travel destinations, luxury hotels, and my personal favorite, “take her on a date that requires a passport”!
STICK TO A THEME
Creating hundreds of Pinterest boards may sound like a really fun idea, however, its incredibly important that you keep your Pinterest theme clear and focused. Think about what message you want to convey with your Pinterest boards and try not to stray from that idea. Your fan base will love you because of your niche and that’s probably how they stumbled across your page anyway. Remember the phrase: Always do what you do best. That totally applies here. Hence, if you own a company that sells wilderness wear, you’ll want your overall theme to be the great outdoors. You may have boards that inspire you to be outside, show great places to hike and link to outdoor gear.
Take True Design House for example. Their Pinterest boards give their audience a very clear idea of what they are all about. Additionally, the unique board covers and attractive color palette help tie everything together. It’s okay to also include a few boards that are more whimsical and fun to help showcase your personality to your audience. You want a good blend of inspiring, positive content that’s fun and refreshing. However, it’s important to also include actual business content that reflects your brand’s product or service.
CURATE THE BEST PHOTOS
One of the best things about Pinterest is that it’s just plain pretty to look at. You would be naïve to think that beautiful pictures don’t sell. When crafting your boards, pins and overall page presence, you most definitely want to choose images that are clear, vibrant and draw in your viewer. Your images are more likely to get repinned if you focus on providing the most visually appealing items to your audience.
You’ll want to look for the most beautiful, captivating images that will be pleasing for your viewers. You can also use rich pins to add articles, recipes, and how-tos to your pins. And don’t forget to think outside the Pinterest box by uploading videos, tutorials, and product demos.
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JOIN THE COMMUNITY
Pinterest is a social media account so you will most definitely want to reach out to the community to make your brand seen as a friendly, available presence. Like pictures and repin them. Leave some comments. Make a point to respond back to your messages. Send pins and tag others.
Collaborate with other businesses to guest post on your boards. By interacting with other users, you’re more likely to get noticed. This helps drive traffic by showing up on both of your Pinterest pages, and in turn, helps you save time and pin great ideas you might not have thought of on your own. And don’t just stop the collaboration there. You’ll want to like (or heart!) other’s pins, send pins, tag users, create messages and leave comments to make your Pinterest presence known all around.
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KEEP ON PINNING
Once you’ve established your Pinterest boards and established your Pinterest presence, don’t forget to keep pinning all the time. The more active you are on Pinterest, the more you will be able to boost your blog traffic. Don’t forget to stay on top of any Pinterest changes. They may constantly be adding options for your boards that allow you to take your business to the next level.
READY TO MASSIVELY BOOST YOUR BLOG TRAFFIC? CHECK OUT OUR DEFINITIVE GUIDE TO PINTEREST!