Who doesn’t love looking at color palettes and fonts all day long?! But the thing is, to create a brand that’s easily recognizable in the minds of others and helps position you as an authority, you need to be consistent. This is more than just having one color palette and sticking to it, it’s the…

Starting a side hustle while working full-time job can seem like an impossible task. Top things off with caring for a family and managing a social life, it often feels like there are simply not enough hours in the day. In reality, starting your own business while working full time can actually be a blessing…

I see it all the time… You fall in love with a pretty color scheme, typography set, or website and immediately decide that this is what you want your brand to look like. So you immediately jump into action and create it. And you’re happy for a little while. However as the newness wears off,…