Description
This PDF fillable workbook guides you through every step of our brand strategy course, transforming your knowledge into actionable steps. It covers essential aspects such as your brand mission and vision, a comprehensive list of brand values, and various brand styles. Each section is designed to help you implement everything you’ve learned in the course.
The workbook includes:
- Brand Origin Story: Uncover and articulate the unique history and inspiration behind your brand.
- Brand Mission: Clarify the core purpose of your brand and what it aims to achieve.
- Brand Vision: Define the long-term aspirations and goals for your brand.
- Brand Values: Identify the fundamental beliefs that drive your brand’s actions and decisions.
- Brand Story: Craft a compelling narrative that resonates with your audience.
- Core Audience: Determine who your ideal customers are and how to connect with them.
- Key Differentiators: Highlight what sets your brand apart from the competition.
- Brand Style: Explore and define the visual and stylistic elements that represent your brand’s personality.
- Brand Voice: Establish a consistent and authentic voice for all brand communications.
- Brand Logos: Design and refine logos that encapsulate your brand’s identity.
- Brand Colors: Select a color palette that enhances your brand’s visual impact.
- Brand Fonts: Choose typography that complements your brand’s aesthetic.
- Brand Imagery: Curate images that align with your brand’s style and messaging.
- Brand Style Guide: Compile all the elements into a comprehensive guide for consistent branding.
With practical tips and exercises embedded throughout, this workbook makes the transition from “knowing” to “doing” seamless. By working through each section, you’ll build a strong, cohesive brand strategy tailored to your unique needs. This resource ensures that you can confidently implement the strategies and principles from the course, paving the way for a well-defined and successful brand.
