Just like changing the oil in your car, your website needs a little love every now and then, too. If things are feeling drab or like you’ve hit a plateau in your business, it could be time to redesign your website.
Whether you add some killer marketing tools or you simply change the mood of your brand, a website redesign is a way to iron out the kinks. Molding your brand is a never-ending process and redesigns are part of that journey.
So, if your website is showing these 7 signs, it’s time to spruce things up. web
You’re Not Converting Visitors to Leads
At the end of the day, you’re not running a successful website if traffic isn’t converting to leads. Sure, you can have a site full of fun, engaging copy, the best fonts and colors, and tons of views. But if you’re not grabbing their email address or getting any sales, what’s the point?
When you start noticing that conversions aren’t happening, it’s time to get to the bottom of it. Is your content engaging? Do they want more of what you offer? Are you targeting the right audience?
These are all important questions to ask and it might take a bit of experimentation. In Google Analytics you can set what are called goals to determine where in the pipeline people are falling off the wagon in navigating your website.
From there, you’ll know why visitors aren’t converting to leads and sales and you can have a bit more focus when working on your website redesign.
You’re Not Blogging
If your website doesn’t have a blog, you’re missing a huge opportunity. Google loves unique, genuine content and when you start a branded blog, no matter what kind of company you are, it’s the perfect way to boost your SERP rankings.
Often, people aren’t searching the internet for your specific brand. They’re asking questions and trying to solve a problem. Blogging is a way to show potential customers that you’re the company that can solve their problem.
If you’re a Pilates studio, you might blog about how to relieve lower back pain. If you’re a musician, you might blog about the best music venues in your city. It’s a huge traffic driver and if you don’t have a blog yet, it’s time to start one.
You’re Not Using a Lead Magnet
Lead magnets are essential and if you aren’t implementing them, you definitely know it’s time for a website redesign. Whether you’re offering a free download, course, or an e-book, it’s absolutely necessary that you’re using lead magnets to do so.
Implement a pop-up where initiating a download or viewing a link requires users to enter their email. When you have a database of emails, you’re getting access to their undivided attention (in their email inbox) which can be huge for generating sales.
Then, it’ll be time for some email marketing. But we’ll save that subject for another time.
You Aren’t Getting SEO Traffic
There are two main reasons why you might not be getting the SEO traffic you’re looking for.
One is that you’re not doing keyword research. Keyword research is non-negotiable. There are tons of tools out there to help you choose keywords that are relevant, highly searched, and face low competition. Then, you’ll add them throughout your website in the copy and the coding (meta descriptions and alt text).
The other issue might be that you’re choosing the wrong keywords. Some will perform better than others and it’s a good idea to experiment with what’s working for your target audience.
Long story short, if you’re not optimizing your site with the right keywords or with any keywords at all to help you rank on Google, it’s time for a website redesign.
Your Website is Not Mobile-Optimized
According to Google, 50% of searches come from mobile devices. That means that you’re missing out on half the market if your website isn’t optimized for mobile.
If you’re using a platform like Squarespace or Wix, there are simple options to help you optimize your website for mobile. If not, it’s important you double check to make sure that your designs are responsive and optimized across all devices.
Your Website is Not Aesthetically Pleasing
Think about the last time you checked out a website to find that the coding was off and the design was crude and reminiscent of the 90s. It doesn’t make for a very trust-inducing experience, does it?
Taking the time to create an aesthetically pleasing website isn’t a matter of vanity. It’s to build authority and earn the trust of potential customers. It’s like getting dressed in the morning. We avoid looking sloppy in order to gain the respect of others. Same goes for your website.
Now that doesn’t mean juice things up with tons of videos and complicated graphics. After all, if your website takes more than three seconds to load, it’s likely that your audience won’t wait.
Keep it clean, professional, and on-brand. For this part of your website redesign, creating a brand mood board can be helpful.
It’s Been More Than 3 Years Since Your Last Redesign
If there’s one thing that’s always true about the internet is that it’s constantly changing. Your brand is constantly changing, too. As you learn more, evolve as a business, and adapt to the trends, you’ll start to see the appeal of a website redesign sooner or later.
Even if your lead magnets are on point and you’re posting weekly blogs, after three years, you’re due for a change. Not only will it reinvigorate your brand, but it also helps you take things back to basics.
You’ll have a chance to reassess your goals and set up your website to better meet those goals. With a fresh start, you’ll see problems that may have been hiding and chip away at any lingering baggage.
The perfect website will always be a work in progress and redesigning yours isn’t a sign of failure but of growth. If your website is showing any of these signs, get ready to have some fun. It’s makeover time!