Small businesses tend to spend most of their time, money and resources driving clicks and traffic to their websites, thinking it’s the endgame. But here’s the thing: Getting visitors to your website is just the beginning! The real challenge is converting those clicks and traffic into profits. This is where website optimization comes in.
If you're like most business owners, you're too close to your branding and website to make an objective evaluation on what may or may not be resonating with your ideal audience. We'll analyze your branding, visuals, and overall website and will provide an unfilitered evaluation.
obtain objectve feedback from a professional
Websites often have so much content that the bigger picture is missed. Your website should be optimized to get users to take action - and when it isn't you are leaving money on the table. We'll evaluate your website and make sure it's primed to convert those website visitors into serious inquiries and leads.
learn why inquiries and/or bookings are low
Did you know that many times a lack of conversion is due to a tech issue? It's frustrating to find out much later that a resource you put in place can't be clicked on downloaded or accessed. We'll conduct a thorough QA of your website and uncover any roadblock or problem areas that may be impacting your path to conversions.
UNCOVER HIDDEN ROADBLOCKS AND PROBLEM AREAS
Ok great, you have a website, but is your website converting your visitors into customers or clients? Website optimization is the systematic process of testing and optimizing your website elements, including call to action (CTA) buttons, content and website design, to increase the percentage of site visitors who complete the desired goal.
You will receive a 90-minute personalized brand and website audit, user behavior analysis, and the top 5 action items to implement immediately to begin generating more sales and leads from your website.
After booking your session, we'll meet to discuss your business goals, ideal customer, products and services, and analytics. This will give us better insight into what you’re trying to achieve through your website.
Our team of experts will get to work in analyzing your website and current conversion path. During the process, we'll note any roadblocks or barriers that may be preventing your website visitors from taking your desired action.
Once we complete our website audit, we'll hop on a call to discuss all of our recommendations to improve your website's performance and boost conversions.
At the conclusion of our strategy session, we'll deliver a conversion optimization report which will include a prioritized list of the steps you should take to improve your website. If you choose to hire us to complete the work for you we'll provide a $250 credit which can be used on a qualifying design service.