Coming from a family of entrepreneurs, Racheal wanted to rebel and chose a very different career path initially in university. But something deep inside still led her to pursue the path of starting her own business, which she successfully did multiple times!
This led Racheal to realize that entrepreneurship didn’t have to look like the “pounding-the-pavement”, extroverted approach of her parent’s generation. Even as an introvert, she was able to design a life she loved that balanced business with creativity- and she did it on her terms.
With the tides of business ever turning, Racheal dedicated herself to learning the business principles required to support her entrepreneurial endeavors. She now commits time to coaching other women on the ins and outs of business, and encourages them to follow their dreams, with a plan in place that will lead them to success.
In this episode, Racheal shares some insightful tips on creating a strategic plan that will result in predictable, repeatable income.
How could strategic planning for predictable profits improve your business?
(01:42) The beginning of Racheal’s business journey
(04:03) How burnout led to a lightbulb moment that kickstarted Racheal’s mission
(07:37) The shifting tides of entrepreneurship
(09:39) Balancing passion with business principles
(12:31) Creating space and time to tackle business tasks (and avoid gaps in revenue)
(14:46) Improving entrepreneurial equilibrium
(16:09) Handling business when you can’t stand business
Listen to this episode of Hustle with Purpose on Apple Podcasts, Spotify, and Stitcher radio.
As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.
About Your Host:
Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.
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