Twenty years ago, Angie Jordan sat reading a book entitled The Success Principles by Jack Canfield. A specific passage about taking responsibility for your own life stood out, so much so that Angie now considers reading that passage a true turning point in her life. She found the course of her life changed from that moment, and was astounded by the impact of that simple message.
Angie went on to become a life coach, and then developed her incredibly successful podcast “Get Happy AF with Angie Jordan”, which later earned her the nickname of the Podcast Queen.
But Angie feels that she has been able to consistently look back to her reading of The Success Principles as a turning point, and has wondered where she would be without the advice and insight provided by Jack Canfield.
This has led Angie to spread her own message: that you will never know the impact your own work might have on another person. To entrepreneurs looking for the push to start their own podcasts, or seasoned podcast veterans searching for inspiration to continue creating content- consider this your sign!
In this episode, Angie shares her incredible experience helping entrepreneurs create podcasts that are intentional and purposeful (while bringing in income at the same time!)
How could you successfully monetize your podcast while creating real impact?
(01:42) How a personal development mindset guided Angie to later launch her business
(05:16) The ripple effect of podcasting
(08:59) Defining success and managing expectations for your podcast
(11:03) Getting clients from your podcast
(11:30) Podcasting with purpose
(16:34) Common podcast mistakes
(17:02) “Funneling” listeners through intentional podcasting
Angie Jordan is a life coach turned podcast queen. She started the “Get Happy AF with Angie Jordan” podcast and quickly landed in the top 10% of podcasters going from 0-10,000 downloads in less that 6 months. Angie even got her very first client for her coaching business right from her podcast!
You can learn more about Angie at
– Follow on IG at @angiemjordan
About Your Host:
Jacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a branding and marketing agency that helps service based solopreneurs turn their passions into profitable businesses.
Join the Hustle With Purpose Podcast Insiders Facebook community to continue the conversation, interact with our podcast guests, and participate in our weekly giveaways and freebies!
Thank you for listening! Please subscribe, rate and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.
Leave this show a review on iTunes or Stitcher, screenshot the review and send it to us at firstname.lastname@example.org and you’ll be entered to win a $50 amazon gift card!
Jacinta Gandy 00:02
Welcome to Hustle with Purpose the show that encourages us to leave the busy life behind and focus our time and energy on the things that fuel our passion and align with our purpose. I’m your host Jacinta Gandy. Let’s get to it!
Jacinta Gandy 00:19
Today, my guest is podcast Queen, Angie Jordan. I am so incredibly excited to have her here today because podcasting is such a hot topic in the business community. And I feel like there’s a lot of people who maybe started a podcast, and then maybe got discouraged and didn’t follow through with it, or they’re thinking of starting a podcast, but they’re scared to take the leap. And Angie really, really helps women create impact in their business by creating a powerful podcast. So super, super excited to have her on the show today. Welcome to the show. Angie!
Angie Jordan 01:01
Thank you so much for having me. I’m so excited to be here.
Jacinta Gandy 01:04
Yeah selfishly, this is a great topic for me, because I would still consider myself a newbie podcaster given that I started this podcast in January. But yeah, I mean, I feel like there’s always more to learn. And, you know, the reason why I reached out to you online is I just felt like you have just such a powerful image. And, you know, your voice just really, really comes across. So I felt like you would be a great person to learn from.
Angie Jordan 01:36
Jacinta Gandy 01:37
Yeah. So I’m really, really excited to just like, get right into it. I mean, for those that are maybe thinking about starting a podcast, but maybe they’re feeling some resistance, they’re not quite sure if they should do it. Um, what advice would you give them?
Angie Jordan 01:55
So I’ll start off by telling this story. It’s like one of my favorite stories to tell. And it’s not about a podcast, but it’s almost the same point. And this was probably about 20 years ago is when I would say I picked up my first ever personal development book. And it was by Jack Canfield, and the name of the book was called The Success Principles. And it was really the first time that I’d ever been introduced to personal development. So back then, like, it was like, self help, kind of thing. But that was the first time I was ever introduced to the concept. And I remember reading a passage in the book. And it was about taking responsibility for your life. And about if once you decide to take 100% responsibility for your life, then you can create the life that you want, right? But you had to take this responsibility first. And then you have the power to uncreate, what you don’t want and create what you do want.
Angie Jordan 03:06
And that one passage in the book, I feel like that was something that changed the course of my life. I feel like it’s something that put me in a different direction. It was one of those moments where here I am, like 20 years later, still talking about it. It’s something that impacted me that deeply. And for me, like, I was just on someone else’s podcast. And this is when this came up where I was just like, Whoa, that was super impactful for me. But for me, it’s like I have these thoughts or whenever, you know, we were I was talking about this on this podcast, maybe like two months ago. And what came up for me was like, What would have happened if he would have never decided to write the book? What would have happened if he was he stayed in this place of being reluctant? What would have happened if he would have gotten No, what would have happened if he decided to? Well, he did get told no and he tells a story about and he’s also the author of like the Chicken Soup for the Soul books if you don’t know him, but he tells a story in his success principles book about how he got told no, it was like a ridiculous amount of times, but like what would happen if he just quit? Right? And so I sort of think about that and the impact that that one thing had on me and reading this one passage. And how Jack Canfield has no freaking clue how much he’s impacted my life just from him deciding to write that book, right.
Angie Jordan 04:45
So I tell that story to say, you know, if you’re reluctant if you feel like you know, maybe I don’t have anything to talk about or aren’t sure what you’re doing. Like think about that story in like, in terms of how you’re impacting other people’s lives, like you never know. And it could be one person. And I went on to then become a life coach and created lots of impact there. And now I’m doing podcasting where I’m, I’m impacting people’s lives by by teaching them how to get their voice out. And I’m impacting, it’s like, a multiplication effect, which is why I started doing this, it’s like a ripple effect, like, now I’m helping, you know, you get this this person get their message out, and then create impact with their message and this person get their message out. And so just to think about, like, how much bigger This is than all of us, and how much bigger it is than just you starting a podcast, this is about your impact, it can be about your legacy, it can be about what you want to be known for, it could be about the fact that what you have to say is something that might change the course of a person’s life. And I realize that, yes, it was a book. But podcasting is an amazing way to do this. Because this is something that people are taking with them to soccer practice, like they’re taking you with them to their like, on their commutes in the morning, like they are taking you with them. Like when they’re washing the dishes, when they’re cooking for their family, like, in all these little intimate parts of their lives, you are with these people in their ear, right? Like people listen to the podcast, like while they’re doing this. So it’s a really a much more intimate thing then, than a book or a blog, or in or anything like that. And so I just love that, you know, it gets to be impactful and intimate.
Angie Jordan 06:43
And that’s what I would say to anyone who is reluctant about it, it’s like, Who are you to withhold this like, beautiful, powerful, amazing message that you have to put out into this world? That’s really why that’s what I would say to someone who’s kind of reluctant. And you can figure out the why there’s so many things that there’s so many resources and ways and you know, I’m a big, I used to be a big advocate of just like starting and then figuring it out on the way but now that I know what I know, now. I’m like, bye, you know, come and work with me, and I can teach you exactly the ways but um, yeah, it’s like, nobody’s ever perfect starting out. So sometimes you just have to start. But if you think about it in terms of like, you never know who you’re going to impact or who you’re meant to impact and like putting yourself out there could it could change even the course of one person’s life? Like, would you still be unwilling or you know what I mean? Like, right, is that going to help you put that out there more? So if you think about it in those terms, kind of like oh, yeah, like, let me let me get my shit together and put it out there.
Jacinta Gandy 07:58
Yeah, I mean, I absolutely absolutely love that story. And I wish it’s something I’ve probably heard, like, you know, maybe a few months ago when I was embarking on this journey, because I spent a lot of time being like, oh, should I start this podcast? Should I not? Well, it wouldn’t care, though, does anyone right here it which I think is something normal that a lot of people go through. But also I feel like a lot of us particularly like, you know, women entrepreneurs, we’re doing this because we want to give back, we’re doing this because we want to help people, we want to create positive impact in people’s lives. So the way that you framed it, where it’s like, you have the opportunity to get this message out there that maybe you don’t necessarily know the power or the impact of but it could have an extremely profound impact on someone else’s life.
Angie Jordan 08:50
Jacinta Gandy 08:53
Yeah, I totally, totally love that. Yeah. So I mean, related to that, I feel like there’s, you know, other folks that may have, you know, they started a podcast, um, you know, they’re recording their episodes. And yet, they kind of feel like, you know, they don’t have a lot of listeners. And, you know, they’re kind of trying to figure out, like, what do I do to sort of make this podcast successful? Like, what are some of the things you see people do that really helped them? You know, want successful podcast? And then on the flip side, what are some things that people are doing where you’re like don’t ever do that again!
Angie Jordan 09:40
So, you know, I think first and foremost, like if I the first thing that I’m wanting to know if when I’m sitting down with a client is like, what are your goals? Like, what is it that you want to achieve from this because it’s different for everyone. And I think that understanding and putting into perspective, a quote unquote successful podcast, like that can look different for everyone. Right? And so I think your idea of success, and what a successful podcast is, maybe this is where like, I help you manage your expectations of what a successful podcast is, or I help you frame what a successful podcast would be to you, in your mind, right?
Angie Jordan 10:26
So it’s not just about benchmarks like downloads and listeners. And it can be, if that’s what you make it, and that’s what you want it to be. But it doesn’t always have to be that. So that’s number one. It’s like, what do you view as a successful podcast? And number two, for me, I guess would be and this is not even, I don’t know why I’m numbering them. But this would be, I think that in order to have a successful podcast, you have to have an idea of what you know, the success looks like for you.
Angie Jordan 10:59
And the second thing about it is is like, Okay, if you if downloads does not have to be the most important thing, what could be the most important thing for you could be you actually getting clients from your podcast, or what we just talked about, like impact, and and how you measure that in your podcast. So I am a really big, big, big, big, huge person, on like, on purpose, on doing episodes on purpose on creating your podcast for a purpose. So I will always have you go back to like, what is the purpose of your podcast? Like, why are you doing, what you’re doing? Why? What purpose is this episode, this particular episode serving for your clients. And so I like to and I work with, and this could be different for someone who is not necessarily like a coach or a business owner, I work with coaches and business owners, right, I work with them, to help them grow their business through their podcast, right?
Angie Jordan 12:06
So I want them to grow their business. So of course, everything that we do is very, very, very strategic. So a successful podcast could look like, it could look like having 50 people come to one episode. And in those 50 people, you’re funneling those people through to your, you know, opt in, and maybe you have 10 people who come from your opt in, and maybe you end up with like one client from that, right, like, so like my big claim to fame is that when I started my podcast, within five months, I had 10,000 downloads, and I had over $13,000 in revenue that I generated from my podcast from selling offers from my podcast. And for me, that was successful, right. And so for my clients, it’s like, I want you to decide what that success looks like. And then in order to create that, let’s put a plan together that that makes sense.
Angie Jordan 13:03
So if you’re looking at it from a business perspective, which is how I like to look at it, and and what I’m all about, I’m not really about like, you creating all this content, and then you finding other people’s products for you to necessarily sell. Because I’m like, Well, if you’re creating all this content, like sell your own stuff, I want you to sell your own stuff. So in in those terms, like creating this successful podcast is having really targeted content having like being able to understand who you’re talking to, being able to have people coming into your inbox that’s like, dang, like, this impacted me in this way. This because of this podcast, I was able to Xyz, because I listened to this episode, this made me think about XYZ different because of this, blah, blah, blah, right?
Angie Jordan 13:55
So like, for me, it’s like the success is in when you create something with a purpose, if it’s to help you grow your business to get your message out. And and the purpose is to grow your audience. And you have to do that in two ways. It’s like it’s an audience growth is a two way thing. So it’s one, you already have your people, your community who you’re sharing your podcast with all the time. So like if you’re on social media, and you’re sharing your podcast on social media, that’s already your existing community. But you’re encouraging your existing community to now go and listen to your podcasts. But then you’re going to have those people who find you just from your podcast. That’s the goal, because that’s where the growth is, because the people on social media already know who you are.
Angie Jordan 14:41
So the goal is to have these people, it’s almost like to have your audience, your existing community help you build a bigger community by getting them to support your podcast, which then ranks it higher, which then puts it in front of more people. And then but once you get those people who are coming to listen Who don’t already know you? How do you then take them and build community with them? How do you get them into the communities that you already have? How do you get them into the audience that you already have, and then funnel them through your sort of your system.
Angie Jordan 15:14
I literally recreate funnels for podcasts, like, that’s what I do, like I create a funnel. And it could be something as simple as my, my original funnel, and I’m doing it in air quotes was, come and find me Come on Instagram, this is my Instagram, come into my DMs and tell me what you think of this episode Tell me, you know, XYZ right is simple call to action that I put in every single episode that I had people doing, and people started doing it. And then people would end up in my DMs and through the DM is when I would have the conversation. And that’s how I closed the sale, I would move them from, from my podcast to dm to sales call to closing the sale. Right. So that was my simple funnel. But it’s about like, for me a successful podcast, and I will always feel this way is one that helps you make money, because that’s just how that’s just what I’m about. Like, I’m like, let’s monetize it. And so the success comes in, like, yeah, building your audience. But like, it’s in how you convert them, how you’re showing up with a purpose, to move them through a funnel to build your community and being very intentional and purposeful. And that really starts with your content.
Angie Jordan 16:32
So big mistakes I see are people who have content that’s not targeted, who have content that’s not for any specific person who have, who don’t have like, really clear direction. And then they also don’t have really clear direction on how they’re funneling people through from their podcast to their offers, right. So those would be one of the biggest mistakes that are some of the mistakes that I see people making when they’re podcasting. And the other thing is like, I really teach my clients to produce, like their Netflix, you know, it’s like, let’s look at this like and create this like season or this doesn’t have to be a season, it can just be this like cluster of episodes in advance. And let’s produce them in a way that’s meaningful. And like, what is this season represent? What does this like? How are we putting this together?
Angie Jordan 17:24
How are we logically walking our person through, maybe we’re walking them through our system, our methodology of how we coach and what we teach, or what we sell. And then like, as that person’s walking through that journey, then they’re always like, they know where to go to find you for help. But putting that targeted offer, like putting that targeted content together is super important. So you have to know who you’re talking to. And you have to get specific, and it’s like, people don’t want to get specific people like who have podcasts, like we like to talk and we like to like, talk about all kinds of different stuff. And his art, you know what I mean? Like, it’s like people, they start a podcast, because they want to talk about everything that is interesting to them, right? And so like, I feel like in the beginning, the more targeted you are, the easier it’s going to be for you to create content, the like, the more specific it’s going to be for the people like the more targeted content that you can create, which is actually going to create people who are like, you’re going to attract people who are interested in your actual offers in your business, right. And so it’s almost like and I get it, I get it, like no one wants to name their podcasts and stuff.
Angie Jordan 18:34
No one wants to be specific, people want to talk about, how they’re a good mom, and how they like to travel and like all of this, and I’m like, hold on girl, like let me just like, let’s, let’s, let’s What are you selling? Like, let’s bring it back to that. What are you selling? So that’s really how I measure success is like, how are we using this to grow our business? How are we using this to further our message, but grow our business? And how can we use this also as sort of like an anchor for all of our content creation for our business, this is the anchor, this is the content, we’re creating. And then this is our theme that we’re going to talk about for the whole week on social media and it actually ends up simplifying your content. So it’s just like so much to that, like, even just that if you’re not even selling your offers, and you’re creating this amazing evergreen content, that you’re using to nurture your audience with and you’re using it across all channels, like all across everywhere, where you’re showing up online, and like that, in itself is a big win, you know, so it’s like, that can be something that’s considered successful, but I like to make the money. I’m all about let’s figure out how to make money from this.
Jacinta Gandy 20:00
You just dropped so much knowledge. I’m mad I don’t have la pen and paper here, but I’m taking mental notes. I completely completely agree with your approach. I think a lot of times, we think of things as the shiny new object, and we don’t really take the time to look back and say, what do I want to achieve from this? And I feel podcasting is one of those things where a lot of people are just like, yeah, sign me up. I want a podcast. They’re cool. Now everyone has one, right? And we don’t really think about what’s the end goal? What do I want to achieve here? So, um, thank you so much for breaking that down for us.
Angie Jordan 20:43
Yeah, for sure.
Jacinta Gandy 20:44
Yeah. So I mean, I can’t even believe that this interview is already over. It just flew by so quickly. But before we disconnect, can you tell everyone where they could find out more about you?
Angie Jordan 20:55
Yeah, so you can come to my favorite place to connect is actually on Instagram. And I think it’s just the easiest is come and find me at Angie M. Jordan on Instagram. And come hit me up in the DMS. Come follow me there. That’s where I like to hang out. And also in my facebook group, its launch grow, explode your podcast on Facebook. That’s where I do the most of my hanging out. And they really love community and I love chatting and I love people. And I care deeply about what I do. So that’s why I like to connect in that way.
Jacinta Gandy 21:35
Great. Well, thanks again for being on the show.
Angie Jordan 21:37
All right, thank you so much for having me.
Jacinta Gandy 21:41
Thanks for listening to Hustle with Purpose. For more information on today’s show, check out the show notes and don’t forget to subscribe to our podcast on iTunes, Spotify or Stitcher Radio.