Instagram content plan


Content Batching: The Best Way to PIan Your Instagram Feed

You probably plan out everything else in your life, whether it’s your kids’ birthday parties to which dinner recipes you’ll cook to family vacations. So why wouldn’t you also plan what you post on Instagram?

Maybe you are, but you still might be wasting hours by working on your social media marketing in brief spurts whenever inspiration strikes. Sitting down and focusing by content batching all in one day can save tons of time.

Here’s how you can use content batching to plan your Instagram feed: 

What Does Content Batching Mean?

Content batching is creating an entire set of content in one sitting. This might mean creating content for the next two months or maybe just the next two weeks. It really depends on how often you post and how many other responsibilities you have.

If you’re a social media marketer with multiple clients, perhaps you’ll want to set aside one day to batch for Company A and another day for Company B, and so on. If you work for a single company and Instagram is on your list of responsibilities, take one day out to plan everything for Instagram instead of constantly going back and forth from your other duties.

It’s a lot to take on but once it’s done, it’s done and you can spend your attention on other things.

Related Post: How to Save Hours Planning Instagram Content

Benefits of Content Batching

It may seem overwhelming and completely daunting to create all of your content at once, but you’ll actually be more productive and energized using this method. Avoiding the urge to multitask and constantly switch gears throughout the day will notably increase your focus.

According to author Chris Bailey in his book Hyperfocus, our work takes around 50 percent longer when we continuously switch between tasks compared to when doing one task from start to completion. If that’s not motivating enough to try and find a solution, I don’t know what is!

Content batching also guarantees a more cohesive feed. By planning Instagram content all at once, it ensures that everything flows; Versus waiting to post in the moment, at the risk of presenting something that’s feels last-minute (because it was) and a bit out of place.

How to Do Content Batching

Everyone’s process will be different but here are a few steps to get started with content batching.

Step 1: Brainstorm

Look at your calendar and note any upcoming holidays, special promotions, trending topics or product launches. You may want to research competitors and their strategies and search for influencers that may help promote your brand.

For example, in February, consider themes surrounding Valentine’s Day or surviving snow days using your product. Or maybe you’ll create content to help customers plan for Spring Break. Weekly ideas include the occasional Throwback Thursday or Motivation Monday.

Step 2: Batch Photos

When planning Instagram content, images are king. Whether you use stock photos, originals, or images you’d like to repost from Instagram, gather everything together to format and use throughout the month.

Some ideas:

Do one photoshoot at the end of each month to use the following month

You can save photos right on Instagram to use later as reposts

Edit all the photos you’ll use with the same filters, giving your feed a cohesive feel

Related Post: How to Create an Irresistable Instagram Bio

Step 3: Batch Captions

As with photos, the same goes for captions. Come up with captions that speak to your brand before the fact. Using a Word Doc or Google Docs, have a running list of captions that include inspirational quotes, product announcements, or interesting facts.

Use an idea generator to help you get started. Then, whenever you’re batching content, you’ll never be at a loss for words. Plus, doing it this way helps you make more strategic captions as far as the business side is concerned.

Step 4: Match Captions with Photos

Now that you’ve got a batch of photos and a batch of captions, all you have to do is match them up. Be creative and have fun with it. All the content is there and it all has your brand’s voice in mind. This is the part where your marketing genius comes into play.

In this step, take the best of the best in what you’ve batched over time but don’t throw out any unused captions or photos. You never know when you may be able to roll them over into next month’s content.

Related Post: How to Write Crazy Good Instagram Captions


Step 5: Conduct Hashtag Research

Planning Instagram content certainly means searching for relevant hashtags, so batch those too. With hashtag research, it’s important to consider your brand and your audience. Gauge what works and what doesn’t and once you know what you’re looking for make a list of 30 or so that will almost always work.

From there, when you go to post the content, you’ll have a plethora of Instagram hashtag options. That way, if the inspiration strikes for a unique hashtag, then great! But if not, it’s no sweat.

For best results, you should use a mix of medium and low density hashtags. Need help researching popular hashtags? I break it down in my Ultimate Instagram Hashtag Guide.

Related Post: The New Instagram Hashtag Rules


STEP 6: Schedule Instagram Posts

The reason that content batching is such a great way to save hours of time planning Instagram content is because of scheduling services. If you’re in the business of content marketing with social media, surely, you’ve already got a favorite.

Scheduling also allows you to pre-plan your Instagram grid. By using visual planning tools like Planoly and Tailwind, your feed will be done and dusted from any angle well in advance.

Prefer to plan out your content in a more analog fashion? Check out, The Content Planner. With the 12-month content planner, you can plan out all of your social media content for the year (or month-by-month) easily and in a beautiful way!

content planner


🤓 While it may seem counterintuitive, content batching is actually a no-brainer when you look at the facts.

🌴 You’ll be more productive, your Instagram will be cohesive and more business-driven, and chances are, it’ll make all your social media management so much easier.



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I'm Jacinta — branding expert, web designer, and business coach for ambitious entrepreneurs. I'm here to help you make your business purpose driven and profitable.