How can you turn your website into such a hard-working machine? The perfect recipe for success does exist, and we’re sharing it with you in this blog post! We could go on and on about creating the perfect lead generation strategy, but we’re keeping it to six different points you’ll want to consider the next time you work on your website.
Step 1: Create a customer journey
What’s the most influential factor that can make or break your website? The presence of strategy! Your customer journey is that strategy you need – it’s like a treasure map that tells your website visitors where they need to go to find the ultimate treasure. And that treasure is the main goal of your website! This can be inquiring to work with you, purchasing a product, getting on your email list, subscribing to a service, or anything that gets you more leads.
The best way to build a customer journey is to reverse engineer it. Start with that main goal you have for your website and work backward. Ask yourself these questions to build a customer journey:
- What do my potential leads need from me before making a decision?
- How can I stand out from my competitors?
- Who do I want to attract with my website and content?
- What problems are my audience facing that my products and services solve?
- How can I clearly answer all these questions on my website in a way that flows well and builds trust?
Step 2: Create a branded experience
Getting someone to inquire with you requires a lot of trust on their part. There are a few things we can do to make it easier for them to build up that trust with us through our websites. Creating a branded experience is the best way to do this, it gives the impression that you are a professional who takes their work seriously, invest in their business, and can get them the results they want.
Sure, you can DIY a branded experience, but the best way to get a potential customer to see your branding and make the decision to inquire with you comes from the help of an expert. A professional brand and website designer will ensure that your website and brand look beautiful but are also functional. This means they’ll design with your strategy and customer journey in mind. Professional help can also include SEO (or search engine optimization). This is an effective way of getting more traffic to your website without having to get on another marketing platform. And when there are more eyes on your business, there are more qualified leads inquiring to work with you.
If you’re not ready to invest in the total package – brand design, website design, and search engine optimization, then you can hire our team for a brand and website audit. Our website optimization service will deep dive into your website, investigate all of your problem areas, provide you with a complete readout, and advise you on what next steps to take so you can improve your website! Learn more about this service and inquire here.
Download our Brand Strategy Workbook
Building a brand strategy is not only extremely important but it’s also a lot of work, especially by yourself! To make this task more enjoyable (and successful) for you, we have created an in-depth and interactive brand strategy workbook that you can download right now!
Step 3: Make sure it’s optimized for mobile view
Mobile users make up about XX% of all website traffic – at this point in time, a website that’s optimized for mobile view can make or break your business. Your qualified leads can be sitting on the subway scrolling through Instagram. What will they see when they click that link in your bio? Is it going to be an attractive, well-formatted website that fits their screen? Or are there cut-off images, too-small text, and buttons that don’t work?
Potential leads are going to leave your website fast if it doesn’t work well or look professional. A web designer will always make sure that your site looks good on all screen sizes, so that no matter where your leads are coming from, they’re part of a beautiful experience that makes them want to get to know you better!
Step 4: Have a clear inquiry form
Your audience is going to make it to your inbox if your inquiry form is hard to use, confusing, or nonexistent. The perfect contact page only needs a few things to be a success. Make sure to include:
- How your booking process works
- What ideal customers can expect once they hit “submit”
- An intuitive contact form
- Your contact details and links to social media
Now, speaking of that contact form, let’s break down all the information you’ll want to include:
- Contact information! You need to know who you’re talking to when you respond to their inquiry. This can include information such as name, location, phone number, email, website, and social media handles. The exact details will vary depending on what is relevant to your business.
- Project-specific questions. Be sure to ask questions about what services your lead is interested in, why they want to work with you, along with a little bit more about the scope of work and what exactly it is that they’re looking for.
- Logistics. There are a few final details you’ll want to know – specifically, their budget and ideal start date so you know whether or not you have the capacity to help. It may also be a good idea to ask potential customers how they heard about you so you know which of your marketing channels is converting the best.
Step 5: Stand out as different
Don’t be afraid to be yourself! When it comes down to it – people are going to hire you for what makes you unique. Being yourself is going to attract your people, meaning more dream client inquiries! Doesn’t that sound like a dream come true? It’s all possible by being personable. Don’t just talk at website visitors, but involve them in their own customer journey. Make it fun, interactive, and memorable. Y
our ideal customer is going to value who you are, so don’t be afraid to include some personal details like your favorite drink, where you are when you’re not working, or what Netflix show you’re currently binging. It’s these little details that form a personal connection with your target audience and can be the difference between them inquiring and hiring you instead of a competitor!
Need help refreshing your brand?
To help get you on the right track for 2023, we have created an in-depth Brand Strategy workbook/course that covers everything you need to know about creating a converting brand. Download it now below!
Step 6: Keep your website up to date
The best way to have an optimized website is to stay on top of your maintenance. Update your “now booking” sections, include new testimonials, refresh your brand imagery with each photoshoot, make sure your branding is still resonating with your target audience, and check Google Analytics often to see what areas of your website need to be revisited and how well your site is ranking in search results.
The best place to start when updating your website is with a checklist of everything you need to accomplish. You can do so by getting a professional brand and website audit from a designer! We’d love to help you optimize your website to increase leads! Click here to learn more about how we can work together!