Being an entrepreneur myself and running a brand and web design business is a wonderful experience. And witnessing its growth is very rewarding. As your business grows, the needs of your business also change and it’s extremely helpful to understand those changes prior to making a big decision like outsourcing.
As it’s often said “you can always get more money, but you can’t get more time.” Since investing your time is necessary to growing your business – outsourcing is a great way to buy yourself and your business even more time and grow faster.
Yet, outsourcing and delegation remains a sticky subject especially for small business owners. Much of this is due to the reality that a lot of women entrepreneurs are wearing “all-the-hats” in their business and as a result are used to controlling every aspect of their business. However, “in order to grow, you have to let go”. Ask any entrepreneur why they started their business and the answers will almost always be to spend more time with family, have a better work/life balance, and achieve financial freedom. However if you are working all the hats in your business you have effectively built yourself a very demanding job – which eventually you will grow to despise.
In a recent episode of Hustle With Purpose podcast, I had a deep conversation with Jordan Schanda King where we talked about how important it is to delegate and outsource some tasks in your business not just growth but also for your well-being.
I, myself, was a little anxious when I first started to realize that there are a lot of things my business needs and I cannot give all of it without me outsourcing and delegating some of the tasks and projects.
Here are a few of Jordan’s tips for how to analyze your business and determine which tasks you should outsource:
1. Track your time
There are quite a lot of project management tools over the internet that can help you with this initiative. There you have Asana, ClickUp, Monday.com and the like. In this way, you would know how many hours you spend on each task you do. You may do this initiative for at least 2 weeks so that you have a clear picture of how you spend your day as well. See whether you’re being productive or not.
2. Create a list of your daily tasks
After you’ve tracked your time in that two-week initiative, this time you start creating a list of those tasks and other activities. The goal here is to know how many tasks are you doing in your business and also the time you spent doing your personal errands.
Based on the list, you’ll see how many hours you do the work and at the same time, you’ll find out whether you spend quite a lot of time just doing your personal errands.
From this list, you’re going to start to see whether you’ll really need to outsource some of the tasks or if your time is mostly spent on just doing personal things. If you have quite a long list of personal errands, this will give you an idea on how you can manage your time well. But if the lists of tasks and projects are quite overwhelming, then proceed to the next step.
3. Regroup your list into these categories:
The things that you’re doing that you shouldn’t be
The things that you’re good at
The things that you’re doing that you’re not good at
Once you’re able to come up with the list of your tasks and projects, you’ll need to regroup them. The goal here is for you to understand what tasks you really want to do and are also good at. These are the tasks and projects that feed your soul and are not just for the sake of the business.
This list can also be used to measure the effort required for a specific project and it’s expected contribution to growth. Eliminate unproductive and less important projects if needed. From the given categories, “The things that you’re good at” should stay within your task list as this will really help you find more time to plan and envision the growth of your business. Then the other two categories should be delegated or outsourced.
You now have concrete data on whether it’s time for you to outsource to achieve more growth in your business. Delegating key tasks in your business will allow you to steadily scale and live the life you truly want to live. Let the business work for you and not the other way around.
Part of growing your business is making sure that your business’ brand still aligns with your voice and that you’re conveying the right brand messaging. Social Circle Inc. is the right place for all your brand and web design projects. Social Circle is a full-service creative studio dedicated to passionate and purpose-driven women entrepreneurs. If you’re finally ready to follow your calling and bring your big ideas to fruition, you’re in the right place.