Brand & Website Design Project for FM Wellness

Farrah Miller is an integrative nutrition health coach, founder of FM Wellness, author, and a Woman Empowerment Advocate. She empowers her clients to shift their mindset from a fixed to a growth mentality, let go of dieting, throw out the scales, and find balance with real foods that support a healthy emotional well being.

Farrah’s signature Live Your Life coaching program provides personalized guidance and support to help people reach their health and fitness goals.

Logo Concepts

The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression.  For Farrah’s logo we went with a minimalist design that would work well digitally and on printed collateral materials.  This logo design will be effective in conveying Farrah’s brand image and message.

Welcome Kit

Welcome Kits are a great way to kick off your client onboarding and let them know what to expect while working with you. They provide a great opportunity to share more about you personally as well as outline your work process. Additionally, it’s a great way to outline your terms and conditions, make any disclaimers, and get an engagement letter or contract signed.

Pinterest Graphics

If you have a blog, you really need to be leveraging Pinterest to get more site traffic. Based on Farrah’s updated brand and website, I created Pinterest graphics that would allow her blog posts to stand out and generate more traffic. Additionally, I met one-on-one with Farrah to provide a tutorial on how she can use scheduling app Tailwind to increase re-pins, shares, and click-throughs.

Although Farrah’s previous website was nice, it lacked some key functionality to get website visitors to take action.

Website Design

When developing a website it’s critical to create a site that converts site visitors. While Farrah had done some great DIY work on her website she was missing some key functionality to convert website visitors into customers. The FM Wellness home page was updated to include a header banner with a clear call to action. Additionally, the home page was broken into sections to highlight specific actions. We used personalied call to actions like “Read my story” and “Listen now” to excite website visitors into taking action. Additonally, the minimal design and white space allows these call to actions to stand out even if visitors are just doing a quick scroll.

Check out the Interview with Farrah!

What was your experience like working with me?

It was a pleasure working with you! You really take care of your clients and are there every step of the way to ask questions. Whenever I sent you emails you were always super-responsive and friendly and never made me feel like I was asking for too much.

How do you feel now with your updated website and logo?

I absolutely love how my website and logo looks now. It’s my fave!

How do you think your business is going to benefit from your new marketing materials (welcome packet, membership site, email funnels, etc…)?

I feel so confident and comfortable now that I have these critical elements implemented into my business. Now my coaching practice feels easy and well-organized.

What’s your biggest motivation?

Being the best version of myself and creating impact in the world.

What’s your favorite show on Netflix?

I’m a big fan of Dexter.

Ready to have your brand and website redesigned? Learn more about my website and design services.