The New Instagram Hashtag Rules for 2019 [Free Guide]

  1. Swikriti

    October 23rd, 2017 at 6:58 pm

    Very informative artice on will help promoters to market their brands /product more effectively

  2. Jacinta Grand

    January 14th, 2019 at 7:33 pm

    Yes! Hashtags are so important to finding your audience on Instagram and getting more exposure for your brand.

  3. Michelle Leslie

    October 24th, 2017 at 5:33 am

    Oh dear Jacinta, I haven’t been on Instagram for so long, which is quite scary because at one stage I was completely addicted to it. I really need to get back into it though and your breakdown of hashtags really helps alot. They always confused me a little

  4. Jacinta Grand

    January 14th, 2019 at 7:34 pm

    Thanks Michelle! I hope you’ll be able to put these hashtag rules to use once you’re back on the ‘gram!

  5. Samantha

    October 24th, 2017 at 6:06 am

    These are good tips! Since my posts are generally related to a specific niche, so I use a lot of the same hashtags, though I do add in new ones depending on what the photo is of. I do have concerns occasionally about being shadow banned.

  6. Jacinta Grand

    January 14th, 2019 at 7:36 pm

    Hi Samantha – The best way to avoid potentially being shadow banned is to check your hashtags by using Instagrams discover tab prior to adding them to your hashtag strategy. Generally the hastags that are medium density don’t have issues with being banned.

  7. Zulema Nall

    October 24th, 2017 at 7:19 am

    Great info must of the time a ran out of hash tags to add I need to do some more research on this thanks for sharing

  8. Jacinta Grand

    January 14th, 2019 at 7:37 pm

    Excellent! Happy to hear that you found this article on hashtags helpful!

  9. Tee

    October 24th, 2017 at 8:00 am

    This is a great post. I still get asked, from time-to-time, how to make instagram work, which hashtags to use etc. This post covers it all. Pinning for future reference.

  10. Jacinta Grand

    January 14th, 2019 at 8:00 pm

    Awesome! Glad you found this post useful!

  11. Sandra Lopes

    October 24th, 2017 at 10:16 am

    Great article! New facts I was unaware of like the density of hashtags., that one is completely new to me. Guess this is the cause of being shadow banned. What are your thoughts on making your own hashtags?

  12. Jacinta Grand

    January 14th, 2019 at 8:02 pm

    Creating a hashtag for your brand is a great idea! It’s not that helpful for finding your audience online but once you have an engaged audience it’s a great tool for distributing your content to your audience. Once your branded hashtag gains traction it can be a tool used to attract your audience.

  13. Thena

    October 24th, 2017 at 10:41 am

    Hashtags are becoming so popular nowadays. I am just getting the hang of using them on Pinterest and now Instagram!

  14. Cia Black

    October 24th, 2017 at 12:41 pm

    I have an instagram, but nothing posted on it, simply because I’m in search of a way to add photos without it being on the mobile device ( which I don’t have). I also never fully understood the whole hashtag thing, I was just never able to catch on to it I guess. But at least now I have a better handle on tha when looking at other peoples instagrams.

  15. Jacinta Grand

    January 14th, 2019 at 8:07 pm

    Thanks for your comment! I’m happy you enjoyed this post.

  16. Pooja Kawatra

    October 24th, 2017 at 2:11 pm

    I am finding Instagram a bit crazy these days that even with hashtag visibility has reduced drastically.

  17. Jacinta Grand

    January 14th, 2019 at 8:08 pm

    Yes, the folks at Instagram definitely keep us on their toes with all their algorithm updates!

  18. Ithfifi

    October 24th, 2017 at 4:20 pm

    This was amazingly helpful. All this time I’ve been looking for hashtags that have at least 1million behind them and now that I think about it.. is it that logical. My schedule is for posting tomorrow so I am going to vary it up a little based on your advice and do a bit of an experiement, thank you!

  19. Jacinta Grand

    January 14th, 2019 at 8:03 pm

    Great! Let me know how things go when experimenting with the lower density hashtags!

  20. Brigette Collins

    October 24th, 2017 at 7:13 pm

    I have just started mixing up my hashtags between high and medium density. I definitely can tell a difference already! I think hashtags are important but also the algorithms have destroyed (imo) the joy of scrolling!

  21. Jacinta Grand

    January 14th, 2019 at 8:04 pm

    That’s awesome! So glad you’re seeing good results by switching up your hashtags. I agree with your comment about the algorithm. Sigh…

  22. hanna - platforms and pacifiers

    October 24th, 2017 at 10:08 pm

    Hashtags changed my life! I’ve been with Instagram since about a year or so after they launched and while I was just a teenager and not using it for my work like I do now, hashtags were looked at as “lame”. So it took me a while to start using them and growing with them once I started using them to help grow my business and blog! I have to say this is a great information and is everything that I would tell people to do as well!

  23. Kd

    October 25th, 2017 at 12:51 am

    This was so helpful. I thought you should only you hashtags that had 1000000 and up.

  24. Tanvi Rastogi

    October 25th, 2017 at 2:19 am

    To be honest I have not been using hashtag much lately. I am just not sure which one is working and which one isn’t. Your post is helpful and I will reconsider using them.


  25. Shubhada Bhide

    October 25th, 2017 at 4:05 am

    This Instagram hashtag is such a big help to get our brand noticed. A hashtag can use in any social media. It can help to boost our followers and likes.

  26. Jacinta Grand

    January 14th, 2019 at 8:09 pm

    Totally agree! Using the right hashtags can be an absolute game changes for getting your posts seen on Instagram.

  27. Khushboo

    October 25th, 2017 at 10:22 am

    That’s a detailed and informative post.. Didn’t know about instagram hash tags are so important.. Will surely implement and recommend to my friends too..

  28. Jacinta Grand

    January 14th, 2019 at 8:09 pm

    Great! Best of luck to you on your Instagram journey.

  29. Nicole Flint

    October 25th, 2017 at 3:21 pm

    Engagement on Instagram has been so tough lately!! These are going to be helpful forsure!

  30. Jacinta Grand

    January 14th, 2019 at 8:14 pm

    Totally agree! It just continues to grow in popularity – so you really have to stay on top of it to get the best results.

  31. Katie

    October 25th, 2017 at 5:02 pm

    I’ve heard alot of different things about Instagram lately. You can use strategy to grow, and it’s also important to find out what works for your niche. I like talking to others in my niche to hear their tricks. I put my hashtags in the comments too.

  32. Jacinta Grand

    January 14th, 2019 at 8:13 pm

    I recently switched them up to the captions since I’m now using Planoly to schedule all my comment. The good news, is that the actual placement of the hastags doesn’t impact performance!

  33. Candy Rachelle

    October 26th, 2017 at 11:05 am

    hashtags great things to notice our posts. and to more our followers grow and the more our marketing strategy grows.

  34. Jacinta Grand

    January 14th, 2019 at 8:12 pm

    Thanks Candy! Glad you enjoyed this post.

  35. Ayesha Farhad

    October 26th, 2017 at 2:09 pm

    Instagram has become so much more complicated than it was before! It just used to be about sharing your content and getting readers to view your blog! Now it has become such a lot of work!
    Great pointers though! I never knew about the different densities!

  36. Jacinta Grand

    January 14th, 2019 at 8:10 pm

    Thanks Ayesha! I’m happy you found this post informative. Good luck on your Instargam journey!

  37. Mecca

    October 26th, 2017 at 11:41 pm

    Awesome info!! Thank you.

  38. Jacinta Grand

    January 14th, 2019 at 8:11 pm

    Thanks for commenting!

  39. Jackie Suddeth

    January 31st, 2018 at 11:48 pm

    This was so informative. Im building my Lipsense and makeup business and I use hashtags daily. This has really helped me to know what the best hashtags are.

  40. Jacinta Grand

    January 14th, 2019 at 8:11 pm

    That’s great Jackie! Best of luck building your Lipsense brand.

  41. Karmen K

    January 16th, 2019 at 2:38 pm

    Hey Jacinta! Great post! Looks I need to start using Planoly’s hashtag feature in my strategy. Thanks for the reminder!

  42. Jacinta Grand

    January 18th, 2019 at 11:06 pm

    Yes! I love Planoly’s hashtag feature! It’s a great way to save multiple hashtags so you can switch them up on your posts easily.

  43. Shannon

    January 19th, 2019 at 3:25 am

    Thank you for writing this! I’m new to Instagram, & I’m trying to build a following for my blog!

  44. Jacinta Grand

    January 19th, 2019 at 5:09 pm

    Congrats on joining Instagram! Hashtags are a powerful tool for growing your following when used properly. Happy to answer any questions you may have!

  45. rachel

    January 19th, 2019 at 5:45 am

    Great post, I’m starting to use Instagram more frequently, but struggling to get more followers. I’m going to try some of your suggestions :).

  46. Jacinta Grand

    January 19th, 2019 at 5:11 pm

    Thanks for stopping by Rachel! Let me know how these hashtag tips work for you. I would also recommend grabbing my free hashtag guide (if you haven’t already). Happy to answer any questions you may have!

  47. Mary Yowell

    January 19th, 2019 at 3:23 pm

    Thank you for these tips and a heads up!

  48. Jacinta Grand

    January 19th, 2019 at 5:11 pm

    Thanks for stopping by Mary! Glad you found these hashtags helpful!

  49. Katie Mitchell

    January 19th, 2019 at 4:53 pm

    Very useful! Sometimes I have trouble thinking of hashtags with more of a medium density. Will be pinning this post for later too!

  50. Jacinta Grand

    January 19th, 2019 at 5:13 pm

    Awesome Katie! I would also recommend grabbing my free hashtag guide (if you haven’t already). It explains how to research the right niche hashtags for your brand. Take care!

  51. Christen Patin

    January 20th, 2019 at 2:44 pm

    This was great and informative, thanks!

  52. Tanya Overlien

    February 22nd, 2019 at 3:57 am

    Great run down of Insta’s hashtag system!

  53. Shella Gardezi

    April 28th, 2019 at 7:02 pm

    Great points. One thing I have found helpful is to keep a list of hashtags either as a note in my phone or a spreadsheet on my computer. That way I can find them quickly when it’s time to post.

  54. Data Entry Specialist

    September 6th, 2019 at 6:59 am

    Thanks for a really awesome blog about hashtags, now a days very important to every post on social media for hitting.keep sharing a nice content with us.

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